distribution is an engineering problem and i treat it like one.
TikTok farming, retention engineering, viral systems, the vsc framework. Volume + iteration beats one lucky video. For operators building the machine, not chasing the moment.
20
Jul
50 million views didn't get flamme acquired. 50% retention did.
4 min read
30
Jun
originality is a tax. and you need to stop paying it.
5 min read
16
Jun
making content got cheap. distribution didn't.
5 min read
12
Jun
i got 50 million organic views, i still don’t know how to go viral from scratch (and neither should you)