21
Jul
i sold my company because i sent a cold dm, with no ask
3 min read
consumer apps
what makes a product spread instead of die.
Behavioral psychology, habit loops, retention engineering, and designing the product itself for distribution. Content isn't marketing - content is product distribution. Notes from inside the build, not the highlight reel.
20
Jul
50 million views didn't get flamme acquired. 50% retention did.
4 min read
30
Jun
the barrier to building is gone, but the barrier to distribution is still standing high.
6 min read
12
Jun
i got 50 million organic views, i still don’t know how to go viral from scratch (and neither should you)
10 min read
09
Jun
the ai app gold rush is over, now comes the hard part
6 min read